YINGLETS Education IP Design
Design an IP for a Yinglets, a company focussed on Children's Physical Education in China. The goal was to create a series of characters to teach children about different aspects of movement (Strength, Athleticism, Power etc). Each character exemplifies one of these attributes, and each has a distinctive body type and colour. The Character design included an alternate simplified style suitable for textbooks - communicating movements more clearly and allowing for faster production to match the volume of content required.