The most immediate branding element is a very strong Red, Black and White colour scheme that is bold and direct. Combined with strong bold shapes, the aim is to communicate loudly and with a strong style.
In addition to being striking, the tone of the brand and graphics is a little bit cheeky and playful. One of the key vehicles to communicate this is the Mascot - a chicken with attitude. The playfulness of the mascot is accentuate with a design language across Icons and typography that is also cartoony and playful.
