The company required a complete graphic overhaul to bring the brand and image inline with its mission. This included items such as business cards, website and other outwards facing B2B elements. The main product was an inflatable and portable mini pitch that schools, shopping malls and other enterprises could buy and manage.
Our job was to develop a system of training and a large amount of content to add value to the inflatable pitch. These materials all added value to the product as it provided a detailed way for enterprises to set up training schools - forming an almost franchise like model for them to monetize it. It was also popular amongst schools who did not have trained staff on hand to teach football.
This content was built around a main character called 'KT BAO' A leopard with football panel shaped spots. The educational content was mixed with comic book episodes to make it enjoyable and feel more like entertainment for the kids.
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